Eiffel 65’s “Blue (Da Ba Dee)” is referenced in Apple’s Apple at Work film “The Underdogs: BSOD (Blue Screen of Death)”, released on YouTube in October 2025. The cue appears right at the start as a deliberate “blue” signal—setting the tone before the story escalates into a trade-show meltdown driven by repeated Windows-style blue screen crashes. The spot plays the contrast for comedy and clarity: while PCs around the event collapse, the Underdogs keep working on Mac, turning the “blue screen” chaos into a narrative device for brand messaging and workplace reliability.

As a placement, this is a strong example of “Blue” functioning not only as a hit record, but as a global cultural shorthand—so instantly recognizable that a brief musical reference is enough to communicate theme, color, and era in a single beat within a major brand campaign.