Eiffel 65’s “Blue (Da Ba Dee)” has been requested for use in a Let’s Sing 2026 promotional live-stream event on Twitch, scheduled for 23 April 2026 and produced for a French-speaking audience in France. The activation is designed as part of a broader French indie games showcase, with Let’s Sing featured in a dedicated 20-minute gameplay segment during a multi-day live broadcast.

The proposed use covers live performance/gameplay of one to three in-game songs already licensed for the title, with “Blue (Da Ba Dee)” included as part of the playable repertoire. The license request covers one day of live broadcast plus one year of archive availability, primarily via Twitch and potentially YouTube replay access. Although the stream is technically accessible worldwide, the target audience and editorial focus are entirely French-speaking / France-based.

As a placement, this type of use is especially valuable because it extends the repertoire into a live, creator-led gaming environment, where audience engagement is immediate, participatory, and closely tied to gameplay and performance. Within the Let’s Sing ecosystem, “Blue” continues to prove its strength as an interactive evergreen—equally effective in broadcast, gaming, and digital community formats.